Instructor: Jackie Jensen
THE STORY
This bag has a simple icon logo that lives center on the product and comes in a series of colors. The icon is a B that takes the form of a star to represent the name ‘Black Stars’. The name Black Stars relates back to the Ghanaian flag which has a black star in the center. And with the name, each bag color is representative of a cultural aspect of ghana. For example, the yellow bag is named Gold Coast, Ghana’s former name prior to its independence.
THE PROCESS
The ‘Problem’: This E-commerce brand started off with trouble shooting what to do with a simple handbag mockup. I thought of what story this brand could have in order to bring interest to an otherwise plain product.
The ‘Solution’: The solution for bringing interest to this basic mock wasn’t over designing the actual product but bringing interest to design elements surrounding it that promote the bag. Not only that, but in order to bring in variety I also gave the back a story.
WHO WE ARE
Black Stars aims to bring a little bit of Ghanaian Culture into your everyday life. With a hint of Kente in it's inner lining, black stars is the bag that's fashion forward on the outside and culturally rooted on the inside. This bag is sure to capture attention and start trends. Take it to work, class, or feature it in your next Instagram post (and tag us of course). And don't be afraid to add your own touch to your tote with our embroidered quote feature! Black Stars allows you to bring uniqueness back to your closet.
COLOR COLLECTION
With every bag comes inspiration from Ghana. With colors like Solobo, Charcoal, and Atiwa every bag’s color is representative of something significant from the Gold Coast. This wide array of colors allows the shopper to choose whichever color they resonate with the most.
SAND
inspired by Ghana’s beautiful beaches, with the top ones being in Accra
GOLD COAST
inspired by Ghana’s former name and the metal that helped boast their economy
PAPRIKA
inspired by the spices and herbal blends of Ghanaian food
RUBIES
inspired by Ghana’s royal ties and the red that’s found in the flag
SOBOLO
inspired by a popular Ghanaian drink made from hibiscus flowers
WAVE
inspired by the tropical waters and immerse waves that line Ghana’s beaches
ATIWA
inspired by the largest forest that is located in the southeastern part of Ghana
CHARCOAL
inspired by one of Ghana’s newest exports to support the economy
CASTLE
inspired by a famous historical site that was formally a ‘slave castle’
STYLE TILE
WWW.BLACKSTARS.COM
HOMEPAGE
The website from black stars takes on a monochromatic feel to keep the focus on the choice of color that comes with these bags. To pair with each color of the bag is imagery that embodies both the color and the name of the back. For example the bag ‘Gold Coast’ is paired with imagery of golden waters to signify the beaches of Ghana.
PRODUCT PAGE
PROMOTIONALS
EMAIL CAPTURES
ABANDONED CART
SOCIAL MEDIA ADs
For Black Stars, social media is about attention. Though the bags appear plain at first, the help of copywriting, repetition, and typography comes in to play to remind shoppers of the true excitement of this bag.
EMAIL CAPTURES
ABANDONED CART
The drama doesn’t stop with everyday bags, when the collection expands with a new color the social media carries a more eccentric feel.
EXPANSION
What’s Next: If I were to expand this project, I would expand it product wise. I would experiment with 3D product design and have my hand at creating different purses, wallets, or any other accessories that would follow suit color wise. And not only that, I would expand on advertisements to include environmentals for promotion of this e-commerce brand.
