SPARK OPPORTUNITIES, IGNITE SUCCESS

Connect is an annual networking event held at Tyler School of Art and Architectures for the graduating seniors of the Graphic and Interactive Design department. This year, I was a part of the team that created the branding for this event. With AI becoming more prominent in the design space, our inspiration was technologically inspired which birthed the tagline ‘spark opportunities, ignite success’.

THE PART I PLAYED

As the team’s Design Manager, week by week I curated powerpoint slides to present to the client the progress. Along with that I provided leadership by kickstarting the conversation on where to take this brand next and what assets should be created in order to design a successful environment for the brand.

STYLE TILE

PERSONALIZED DIPLOMAS

In honor of the graduating class of the graphic and interactive design department, personalized diplomas were created by the connect team to gift to the seniors to bring a charming touch to such a special document. Following the digital era theme, these diplomas were created to resemble a browser window with a profile receiving a pop-up message.

STICKERS, STICKERS, STICKERS

These customizable diplomas don’t just stop there. With design superlatives and awards being a Tyler School of Art and Architecture Tradition, stickers were created to add on to the diplomas of the receipients of these awards.

SOCIAL MEDIA

PROMOTIONALS

Social media played a key role in promoting the event and reinforcing its branding through feed posts, reels, and stories. Embracing a tech-inspired aesthetic, each post mimicked a pop-up browser window, resembling iPhone notifications to capture attention and engage the audience.